DIGITAL ACTIVIST
Digital-Activist.org is an initiative by The Movement Hub at Greenpeace. We started this project back in 2020, when everyone was stuck at home due to the pandemic, as a way of helping smaller or more spread-out groups get organised and take action online more easily.

The idea

was to help local groups and movements get the word out with a variety of digital campaigns and to develop a tool, which is free, simple, quick and easy to use.

It also created different opportunities for digital activism.

The Social Storm tactic lets groups create pages to send supporters to. Get the team together for some coordinated Twitter posts and make some comments on target Facebook and Instagram posts. This was one of the most popular tools on the platform. AdFree Cities used it to target actors who were greenwashing, while the London Renters Union used it to quickly respond to the risk of one of their members being made homeless. Greenpeace has also used it in their international BreakFree from Plastics campaign.

The Phone jam tactic was designed to let groups create pages to send supporters to. Phone targets, text or WhatsApp.

Used to call an airline involved in the British government’s attempted xenophobic ‘Rwanda Plan’.

Finally, we also developed the Brand jam, which lets you create custom graphics and images using libraries uploaded by others. It was used to create custom graphics for Twitter as part of Greenpeace’s work with the Malaysian anti-deforestation campaign.

So, what’s our take on its future? To be honest, it’s not that clear right now, because the digital landscape is changing so quickly. Right now, we’re going to take a moment to think about what we need and where we’re at with the tech. Then we’ll figure out what to do next. Have you used Digital-Activist before? If you have any feedback, please share it with us. If not, please share your thoughts on how you would like a digital tool to work, what you need it for and what you hope it will do. Email us at [email protected]

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