Born in Brussels (Belgium), the Z.A.P. GAMES is an action-subversion game that invites you to create interventions against corporate advertising spaces in our streets. ‘ZAP’ is french for ‘Zone Anti-Publicité’ / Anti-Advertising Zone.

The rules are simple: over 2 weeks in November 2023, right before Black Friday, individuals gather in teams which act each in their own way against the outdoor advertising industry – and their world. Using a game format, all actions are collected and disseminated on social media. Each team can register in different game categories and an Award Ceremony will be organised in different cities to close the games, celebrate the actions and reward the winners.

More information here:


Nov 11 - 24 2023


All Day

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